Rebrand aims to strengthen industry collaboration and support advisers in promoting energy efficient mortgages
The Mortgage Climate Action Group (MCAG) has rebranded to the Green Mortgage Advice Initiative (GMAI) to reflect a stronger focus on helping mortgage advisers address sustainability issues within the industry.
Founded in 2022, MCAG was created by a coalition of mortgage advice businesses to support intermediaries in navigating environmental challenges during the mortgage process. The group also sought to represent advisers’ interests to lenders, regulators, trade bodies, and government institutions.
In 2023, the initiative grew into a cross-industry collaboration with backing from the Association of Mortgage Intermediaries (AMI). Its efforts now centre on helping advisers and their clients consider property energy efficiency and explore relevant mortgage options.
The group launched the Green Mortgage Advice website as an educational platform providing resources to help brokers integrate sustainability into their services.
The initiative has attracted broad industry participation, including major distributors, lenders, surveyors, compliance specialists, and technology providers.
“We need mortgage advisers to feel confident discussing energy efficiency improvements and the lending products available to support them,” said a spokesperson for the initiative. “Rebranding to the Green Mortgage Advice Initiative builds on our work so far and aims to equip advisers with the tools and knowledge to better serve their clients.”
Richard Merrett (pictured left), managing director of Alexander Hall and chair of the GMAI steering committee, highlighted the importance of collaboration in the group’s mission.
“It has been phenomenal to see individuals from across the industry driving the green agenda forward,” Merrett said. “Rebranding is a natural step to raise awareness and deliver more practical support on this crucial topic.”
Robert Sinclair (pictured right), chief executive of the Association of Mortgage Intermediaries, also stressed the need for industry-wide cooperation.
“This is a topic that requires total collaboration if we are to properly inform consumers about green and net zero options and how they can be funded,” Sinclair said. “Pooling knowledge through the Green Mortgage Advice Initiative gives our industry a real chance of meeting government, regulator, and consumer expectations.”
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