Andy Alferovs, commercial director for Mortgage27, said: “For the past 12 months the team has undertaken a detailed analysis of the trends in online search when it comes to the mortgage market.
“The data we have seen has led us to release a range of new interactive tools that provide personalised mortgage search capability at the outset, guiding the user through the process whatever their circumstances, and aiding information discovery precisely when required.”
The new tools include a ‘Sell and Buy’ model that takes the user through the process of switching to a more appropriate mortgage for their new property, a ‘Deposit and Costs’ model, that shows the user the impact of a larger deposit not just on monthly payments, but also on upfront costs, and a ‘Click to Lender’ option enabling the user to pass directly to an online application for that mortgage product.
Alferovs added: “Mortgage27 now offers the most comprehensive collection of interactive mortgage search tools in the UK, and the feedback we’re getting from the comparison sites, estate agents and brokers using our tools suggest we are seeing a significantly higher than average conversion rate from search to enquiry, creating valuable business opportunities for our partners.”
Mortgage27 provides estate agents, comparison sites, lenders and financial intermediaries a comprehensive suite of interactive web based mortgage search tools that simplify the mortgage discovery process for their website visitors.
