The additional forum will be held at Hampden Park in Glasgow on 5 December 2007.
The Hampden Park event will enable brokers to look at growing their business with a guide through expert marketing techniques, such as building a brand by advertising coupled with lead generation and financial promotions.
Cross sale opportunities and the latest software developments were examined in detail, and the fundamentals of direct mail and customer retention will be outlined to visiting brokers.
Visitors will also gain insight into adopting the latest technology into their proposition, with demonstrations and information on how to maximise use of the latest sourcing software, with Trigold representatives present to offer comprehensive advice on how to maximise its potential.
In addition, the forums will offer insight into compliance database management, and the benefits of system integration within the intermediary market.
Platform will also be on hand at Hampden Park to give presentations about their products and services.
Payam Azadi, head of marketing at The Mortgage Times Group, commented: “Due to the success of our forums, and our increasing presence in the Scottish market, we have decided to mirror our England and Wales Business Development Forums with this event in Scotland at a fantastic venue."
Neil Wyatt, Platform’s key account manager commented: “These events have been hugely well received in the past and so it was a logical step to take the forum to Scotland.
"Platform is delighted to be able to lend its support to The Mortgage Times Group and we thoroughly look forward to the event.”
