He is being replaced by one of NatWest’s corporate account managers Paul Kane, who has spent 10 years at NatWest working in sales roles, while he currently represents the bank on the Council of Mortgage Lenders.
Bullard said: “The last four years have been the best of my career so far.
“We have made massive progress in building the capability of our business so that we are now rightly recognised as a major lender.
“We have established extremely strong foundations with our people, processes and technology that will serve us well in years to come.
“It’s great that NatWest Intermediary Solutions has proven its credibility as a dedicated and committed intermediary lender, having received a number of accolades from the industry in the last couple of years, which is a tribute to the people in the business who all want to achieve the best for our customers.”
In his new role Bullard will manage a team of 350 people at centres in Norwich, Birmingham and Greenock.
Graham Felstead, head of NatWest intermediary solutions said: “Mark has been integral to rebuilding NatWest as a major intermediary lender and his drive and ambition has certainly rubbed off on all who worked with him.
“He leaves the business in great shape for Paul to take over. All of us in the business wish Mark well with his new challenge and welcome Paul into his new role.
“Paul has been part of the fabric of NatWest Intermediary Solutions for years and is very well known and respected within the industry.
“I am sure he will continue to drive forward the progress we are making and ensure the consistency of our service delivery over the coming months.”
Since Bullard took charge NatWest’s BDM sales force has risen from around 20 to 50, while it pioneered the use of LiveTALK, the broker instant messaging service, as the primary enquiry channel for applications pre-submission.