Brandrepublic.com reports that speculation is mounting of a rebrand following the trademark from Asda Financial Services
In the past, the supermarket has positioned its Asda Financial Services offering as a "flexible option to financial services" that provides "a friendlier approach to insurance and credit".
Asda Financial Services currently covers products including an Asda Reward credit card, personal loans, insurance cover, child trust funds, travel money and a gas and electricity comparison service.
The supermarket already owns the www.asdamoney.com and www.asdamoney.co.uk domain names, which redirect visitors to its Asda Financial Services home page.
Asda was unavailable for comment.
