Home Integrity is aimed at customers who are struggling to find cover elsewhere due to non-standard home insurance criteria such as a flood risk property, adverse claims history or criminal convictions.
The policy is underwritten by specialist home insurance provider, Plum Underwriting, and is based on Lloyd’s of London approved wording with a number of enhancements.
Bruce Reid, managing director of Select & Protect, said: “We’re delighted to launch our first ever non-standard risk product to the intermediary market. It offers a great opportunity for brokers to provide their non-standard customers with the service they deserve.
“Perhaps more importantly, it will help brokers retain their customers rather than sending them elsewhere and potentially into the arms of a competitor who will happily take more than just their customer’s insurance business.”