Commenting on the new service, Stuart Cam, Lead Magpie’s managing director, said: “Lead Magpie represents 12 months of working with IFAs to create a compelling new service. We’ve addressed the common complaints with existing solutions and raised the bar in terms of flexibility and fair pricing.”
Lead Magpie operates by entering leads into an eBay-style auction where the highest bidder wins the lead. Leads are automatically checked for invalid data and delivered to brokers within seconds, via e-mail or text message. All leads are exclusive and have given their true express consent to be contacted.
Valère Speranza, commercial director, said: “Our customers can create highly targeted campaigns to specify the leads they’re interested in. They set a maximum bid, but only pay the minimum price necessary to win a lead auction. This guarantees they pay a fair price and also saves them time, as they don’t need to constantly adjust their bid. We are the only lead marketplace using this fair pricing mechanism.”
