The lender is currently piloting products ready for its entry into the market.
It's aim is to provide a unique opportunity for master brokers to adapt the lending proposition with their own corporate identities. This will provide brokers greater scope for control during the marketing and packaging processes.
Specific product details are yet to be provided to the market as the current plans will be modified based on their success during the pilot phase. White Label Loans will be based in Borehamwood, Herfordshire and is currently recruiting for loan administration staff.
Kam Sanghani, managing director, White Label Loans said: “Setting up a new lender is always exciting and provides considerable challenges. We have been busy establishing the business, developing the corporate identity and we are now looking to build the administration team which will be based at our new offices at 1 Elstree Gate, Borehamwood.
"No fixed launch date has been set but we expect the new business to gain momentum during quarter one 2008. The emphasis has and always will be on attention to detail and putting an infrastructure in place that can deliver the highest level of customer service to master brokers and their clients”.
White Label Loans selected Borehamwood for its head office due to the availability of experienced staff in the area along with its proximity to central London and excellent transport links to all parts of the country.
