New online platform for IFAs

www.best-mortgages.co.uk, set to launch on Monday, 2 September, is the first in a series of consumer-oriented platforms from Best Financial Group Ltd.

The user-friendly, online advisory platform is designed to assist active mortgage seekers to identify and secure the best mortgage for their lifestyle and budget, giving IFAs and mortgage brokers a significant business development opportunity.

All active leads generated via best-mortages.co.uk will be processed by the best customer care centre before being passed to subscribers who will receive all qualified leads from their preferred territories.

According to Best Financial Group CEO, Richard Benham, the long-term aim is to build the best brand as one in which the consumer will have considerable confidence, emphasising quality and transparency across a range of financial products.

He said: "Best Financial Group is geared to exploit the predicted boom in internet-based financial services provision.

"And, at a time when consumer confidence in the financial services industry has been shattered, we intend to create a brand which will come to represent impartiality and professionalism."

IFAs or mortgage brokers keen to subscribe to receive new business leads generated in their area by www.best-mortgages.co.uk and which have been qualified by best can do so online via www.best.financial.com.

For just £200 per month, best guarantees that subscribers will receive an average of four qualified leads per month during the first year. Only consumers seeking a mortgage within the next ninety days will be passed to the IFA who has secured that local territory.

All IFAs signing up to best will be expected to adhere to recognised standards of best practice for the provision of financial services.