The research also aims to reveal insights that will be vital for Consumer Duty
The Mortgage Marketing Forum and Pegasus Insight has launched Project Athena, a multi-audience mortgage market research that seeks to learn and understand the current behaviours and emotions of consumers and mortgage brokers.
The research, which also aims to reveal insights that will be vital for Consumer Duty, will be conducted by a quantitative study amongst 3,000 mortgagees and a series of in-depth qualitative interviews with brokers. This is designed to give a 360-degree market perspective to help lenders with their overall proposition and product development initiatives.
“The timing of this research could not be better, and I am so pleased to be able to work collaboratively with Pegasus Insight on this project,” remarked Jeff Knight (pictured), director at The Mortgage Marketing Forum.
“There is a lot of talk about the challenges in the market right now, and I am confident this research will unearth a number of solutions.”
NEW: Project Athena
— Pegasus Insight (@Pegasus_Insight) July 18, 2023
With this multi-client, multi-audience #mortgage market study, you get powerful insight designed to help lenders with timely, rigorous analysis that will unpack borrower emotions and behaviours. pic.twitter.com/QQe5sySkBs
Mark Long, director at Pegasus Research, shared that a number of interested lenders already saw the project as vital for their strategic development.
“They also see how they can use this insight to be more helpful to brokers,” Long commented. “Already, two leading mortgage lenders have confirmed their participation, because they instantly knew this insight will not just give them a competitive advantage in terms of strategy development, but because it will arm them with so much content they can share with their brokers.”
Project Athena is also expected to help grow the understanding of the varying needs and challenges of different consumer segments. By interviewing brokers, it promises to deliver the full picture and aims to unlock fresh ideas and a fresh perspective by talking to those at the sharp end of the market.
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