The sales and service teams are divided into regional groups to provide dedicated support for brokers. This allows customers to speak to the same teams every time they contact Pink, which in turn enables them to build better, long-term relationships with the people dealing with their enquiries.
The new telephone system recognises the customer’s number, provided it is registered, so that when the relevant department is selected, the customer is automatically put through to the correct regional team.
Dev Malle, associate director of operations, comments: “The introduction of a new and improved telephone system is the latest in a series of service improvements that we have made over the past 18 months. It is designed to be easy-to-use and ensures customers are put through to the correct regional team as easily and as quickly as possible.”
Robert Milligan, partner at Headstart Financial Service and a Pink Premier customer, comments: “I am very happy with the new telephone system – it puts me through to the person I want to speak to immediately and is very easy to use. Being able to speak to the same team every time I call has meant that I have got to know the people at Pink that I deal with on a regular basis.”
