Oakwood sees the continued growth of its packaging arm as a key part of its growth strategy.
Sanford has been a key part of the sales function at Pink Home Loans for seven years, before which he had been with mortgage lenders for 12 years, including Bristol & West and Halifax.
Jas Jaspal, senior partner at Oakwood, commented: "Brian brings with him a wealth of experience in the mortgage market, sales skills and a superb attitude. He will not only spearhead the Freshstart part of the business, but will add to the management of the mortgage operation at Oakwood. Over the coming months we will be making a number of strategic advances and I see this as a key appointment."