Although a little higher than last month, this is significantly below the results seen in April and May where nearly half (46% and 49% respectively) of consumers thought saving was very important. The current economic situation seems to be having an impact on consumers' propensity to save as food and fuel prices continue to rise.
Results remain virtually constant for whether consumers think it is personally important for them to save, with just under a third (31%) of consumers thinking it very important compared to 29% in June.
The frequency with which consumers save hasn't changed since June, yet ground still hasn't been made up following the falls seen since April.
The research also reveals:
• Nearly two-thirds (62%) of consumers save less than they think they need to;
• Nearly half (46%) of consumers are optimistic that in six month's time they will be saving what they need to;
• Just a third (35%) of consumers think they'll be saving less than they need to in six month's time;
• When asked whether people think it's a good time to save given the current economic situation, 31% of consumers thought it was whilst 41% thought it wasn't. A quarter (26%) of people think it's neither a good nor bad time to save;
• Nearly a fifth (18%) of consumers think Government policy encourages people to save whilst nearly half (45%) of consumers think it discourages them to save. A third (33%) of consumers are indifferent.
