PruProtect joins existing providers Friends Life, Legal & General, Zurich and LV= in the revised five-strong panel.
Openwork said the decision to re-contract with four of the original panel members is testament to the success of the Openwork Select Panel.
Mark Duckworth, managing director, distribution and marketing at Openwork, said: “PruProtect offers a very different proposition from ‘traditional’ critical illness providers, with an allowance for multiple severity-based claims and its Vitality Programme which rewards healthier lifestyles.
“Our other four providers’ strong offers complement each other well and give real strength to our panel.
“The new Panel, alongside the changes to the commercial construct and our point of sale systems offer a compelling proposition for both our advisers and their clients in this vital market.”
The revised structure ensures a wide range of benefits and features, with clear differentiators between providers, each with a solid track-record in delivering customer service.
The new construct, alongside investment in front-end technology, makes it easier for Openwork advisers to make informed decisions between providers and design the correct solutions for clients.
