The society will introduce customers looking for pension, protection and investment advice to Openwork. It previously introduced customers to Legal & General.
The newly launched Dudley Financial Solutions will also become an appointed representative of Openwork,
Mark Duckworth, Openwork’s chief executive, said: “We are extremely pleased to have secured this partnership with Dudley Building Society, which will allow the many customers of the society access to a wider product range giving them more opportunity to meet their needs.
“Importantly, having explored many options, Dudley is choosing to set up the new venture with Openwork, a move that clearly endorses our model and demonstrates our appeal to companies wishing to operate as efficiently – and safely – as possible in an increasingly demanding advice environment.”
Dudley will now be able to access Openwork Group’s products.
Jeremy Wood, chief executive of Dudley, said: “As a business committed to delivering the best possible proposition to our customers we are thrilled to be enhancing our product offering through this exciting venture with Openwork.
“By launching our partnership with Openwork, we can be sure that not only will our customers enjoy more choice, but that all business written will be safe and compliant – a key driver behind our decision to structure the partnership in this way.”
