The average discount off the original asking price being offered by sellers across the UK on these homes now stands at an all-time high of £19,580.
The average discount on price-reduced properties on offer today is over £1,000 more than this time last year when it stood at £18,475.
Homeowners have slashed huge sums from their original asking prices in an attempt to attract buyers. The total amount reduced from the asking prices of all properties currently for sale across the country stands at £2.5bn.
Glasgow tops the list of places where the biggest discounts are currently on offer with an average price reduction of 9.2% at £12,566.
Sellers in Blackpool are also making big concessions knocking 9% off their original asking prices on average, whilst Maidstone rounds out the top three areas with the highest average reductions in price £19,668.
Stockport has the highest proportion of discounted properties for sale with 49% of sellers having cut their asking prices at least once. Other areas where a big proportion of sellers have felt the need to drop prices include Chesterfield at 45% and Rotherham at 44%.
Nicholas Leeming, business development director of Zoopla, said: “The current average discount of £19,580 is a new high indicating that sellers have come to terms with the market realities.
“Pricing correctly remains key when selling a home and whilst there is a shortage of sale stock currently, buyers are more discerning and more informed than ever before.
“Serious sellers must do their homework and follow the advice of their agent before settling on an asking price otherwise they may well find their property on the market for longer than they’d hoped.”
