The research results confirm that the leads are of high quality, with an average conversion rate of 39 per cent
Stuart Glendinning, director of PAA, commented: “The expansion of the alliance has been fuelled by the increase in the number of quality leads from moneysupermarket.com and its partners. The PAA leads are generated from the sophisticated moneysupermarket.com mortgage comparison tables, used by consumers on over 90 different UK websites, search engines and digital TV channels, combined with the effective pre-vet and qualification process.
“The independent research we have commissioned proves that we offer our members good quality leads, with a conversion rate of nearly one in four, and can generate a reliable source of new business.”
Michael Boon, of Business Matters, commented: “I have been receiving mortgage leads from the PAA for nearly two years and with the high conversion rate I have experienced, every successful lead has resulted in an average of 1.5 referrals. As a sole trader, I have found that the PAA leads alone generate sufficient business for my needs.”
