Depending on market conditions, the firm is looking to add commercial, overseas, and potentially inheritance tax leads to its product range. It currently has a selection of products on its portfolio including PMI, term assurance, and mortgages.
The plans follow the growing trend in the market for diversification. Given the recent credit crunch and the impact it has had on the market, lenders, brokers and industry bodies have stressed the importance of branching out in order to maximise all opportunities.
Explaining the move, Vanessa Blount, head of paaleads.com, said: “We took this initiative approximately nine months ago after the success of the bidding scheme and we can offer home and motor insurance, secured loans and help advisers target the right client, and help them get the client that they want.
“People look to Paaleads as it puts the client in charge and let’s them take what they want. The sky’s the limit for us really and we’re really excited about it.”
Mike Pendergast, IFA at Zen Financial Services, said: “We have used Paaleads for pension leads in the past, but it depends on which part of moneysupermarket.com will be used. On the pension page it says someone will call but on the mortgage page it’s not clear that someone will be contacted or not. This is a good idea to launch a wide range as long as it’s made clear on the page.”
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