Brokers who choose to use the service can have their leads qualified by phone by paaleads.com initially before being transferred. Customers who are contacted by paaleads.com are asked a series of generic qualifying questions, such as basic income details. The call will then be immediately passed on to the broker.
The service has been introduced as an extra option for brokers to provide an alternative lead type.
Vanessa Blount, head of paaleads.com, said: “The early indicators are it is going very well and brokers like the service. This is an added benefit and it’s not taking anything away from our original service. It is an alternative lead type if the broker wishes to choose it. The leads are taken from the same source as before, moneysupermarket.com. We’re not cherry picking the customers and we wouldn’t want to.
“As it’s a real-time call transfer, the customer is already hooked and ready and willing to talk to the adviser. The adviser doesn’t need to call the customer. We’ve had a positive response and we hope it will grow to be a standard offering.”
Ashley Clark, director at Need An Adviser.com, commented: “Moneysupermarket.com generates a lot of interest and a lot of leads. Whether this works depends on the quality of the screening and how much they charge before passing on the lead. But I would ask how qualified is the person doing the qualifying? If the person is qualified to spot a quality lead then that’s great, but otherwise how can they determine the lead’s worth. If they can, then the best of luck to them.”
