paaleads.com is one of a small panel of lead generators to be approved by the network, with Genesis subsidising the cost of the leads received by its members.
Vanessa Blount, head of paaleads.com, said: “This deal with Genesis is unique for paaleads.com and the network’s membership. Internet generated leads have a secure and valid place in the market and with the network acknowledging the value of our proposition, its Appointed Representatives will benefit from the opportunity to enhance their business levels and in turn, their profit margins.”
Nigel Gardner, Business Development Director at Genesis, said: “We are confident that our affiliation with paaleads.com will be well-received by the membership, and are proud to be the first network to subsidise the acquisition of leads from paaleads.com. We look forward to our AR’s reaping the benefits that this service can provide.”
