Advisers will be able to bid for additional mortgage leads, as sourced from Moneyweb.co.uk and DealDirect.co.uk, for house purchases, adverse of any value, buy-to-let and, for the first time, remortgage-only leads will be available.
Moneyweb.co.uk has launched four product categories, one being remortgage-only leads, allowing advisers to specifically select the lead type of their choosing. The addition of the remortgage leads has been incorporated by paaleads.com in response to a number of requests from existing bidding intermediaries.
Vanessa Blount, head of paaleads.com, said: “paaleads.com aims to be the first port of call for advisers looking to secure new business opportunities and within our first month of trading we have secured new lead types and now new sources. We are also in discussions with other providers to sell their leads. In effect, we are a conduit between the provider and the broker and make the process of joining them together possible.
“Our success remains in the adviser having complete transparency in the lead, and being able to choose how much he pays for each lead type. With the incorporation of remortgage lead types at the request of the brokers themselves we are continuing to adapt and grow the service we offer advisers.”
Rod Murdsison, proprietor of Murdison & Browning, said: “It’s incredibly difficult to choose between different lead generation companies, but the more sources of leads they have to provide, the more attractive their proposition becomes. Every broker is looking for more business and the most efficient way of marketing themselves and it would appear that the way forward is lead generation. But I’m still nervous about it, as for brokers there is still the worry of conversion rates and how good the lead is.”
