The new 'Community' forum on the paaleads.com homepage can be viewed by anyone, but only those who are members can post messages. The forum, which was piloted last week, has had 145 users posting opinions so far. This is a unique proposition within the industry and underpins paaleads.com’s philosophy of transparency. Plus it reinforces its commitment to listen to brokers and respond accordingly in the development of new service enhancements.
Vanessa Blount, head of paaleads.com, said: “This is an exciting development for paaleads.com that shows transparency is at the pinnacle of our ethos. In some ways, this is a brave move as we will only be conducting ‘light touch’ policing on the site, so comments, good or bad, are there to see. We have already seen some key issues emerging that we are looking to address and take on board to improve service standards. paaleads.com has an organic business growth strategy, founded on communicating with and listening to our users. This is a key strength and driver for our business. The ‘Community’ forum will be a primary source to enable us to tap into what our users are thinking.”
