The Standard Plan, where intermediaries pay a fixed fee per lead and stipulate how many are required, has been extended across a broad range of products including savings, pensions, investments, term assurance and PMI as well as all mortgage leads. This is a unique service proposition and sets a precedent for the rest of the industry. For each lead generated, paaleads.com boasts one of the highest conversion rates in the industry, with three in ten leads converting to business plus at least one referral.
Consequently, intermediaries can now choose not only how they want to receive leads, via the Standard Plan, the auto-bid scheme – the business’ online bidding scheme – or a mixture of both, but can also select a variety of lead types. The Standard Plan is designed for those individuals and organisations which want the re-assurance of a steady flow of leads at a fixed price. Therefore, there is no need to check bids constantly, no risk of being outbid, just the certainty that leads will come in the numbers required.
Vanessa Blount, head of paaleads.com, said: “We have re-launched the Standard Plan as a direct result of feedback from our customers; however we have gone the extra mile and extended the offering across a whole raft of products. This sends a clear message that we listen and respond to the market, and are committed to constantly improving choice for advisers. By extending the range of lead type, advisers can diversify their business proposition, add value to the client and create additional income streams.”
