Whilst supply has increased over the same period, the unprecedented demand has driven up the average price to almost double what it was this time last year. The increase is a result of brokers and IFAs diversifying into other product areas and continuing to recognise the quality and conversion rates of moneysupermarket.com term assurance leads.
Simon Williams, head of business development at paaleads.com, said: “The credit crunch has meant that advisers are having to maximise cross selling opportunities through their mortgage business and look to other product lead types as well. We have seen a considerable increase in mortgage advisors diversifying their business into the term assurance market, and this has had a huge impact on lead price.
“Although there are still lots of mortgage leads out there for brokers to buy, this is an excellent business decision and through our standard scheme and bidding scheme, advisers can also target other specific lead types to bring in additional revenue, such as equity release, pensions, investment and PMI as well as mortgages.“
