The firm claimed it will take its transparency to a level previously unseen in the lead generation market. Questions displayed are those used to ascertain if a lead is suitably ‘hot to buy’ before the client is transferred live to the adviser who has purchased the lead.
paaleads.com believes in giving the adviser and consumer as much information as possible and although its questioning of clients has always been available to member advisers on request, a copy of its qualified by telephone (QbT) questions will now be placed on its website which can be accessed by all, not just registered advisers. Transcripts displayed will not include any client’s personal data, adhering to the data protection act.
Vanessa Blount, head of paaleads.com, said: “We made the decision to post copies of our QbT questioning onto our website to take the level of transparency we offer advisers to another level. Our entire proposition is open for all to see before committing to purchase a single lead, including how much advisers are paying for different lead types and the source of each inquiry, which is unique in the market. Lead distribution has proved itself to be a significant marketing tool for intermediaries, and paaleads.com intends to develop and adapt continually to the needs of today’s adviser.”
paaleads.com launched its QbT service in January 2007 due to adviser demand and after months of successful trials. The QbT service presents a significant opportunity to pass leads straight to intermediaries without delay. While on the phone, a paaleads.com team member will confirm the QbT lead is actively seeking product specific advice and is in a financial position to proceed, thus providing intermediaries the security of knowing there is a commitment to buy. Once qualified, each QbT lead can be instantly transferred to an intermediary on the other line, giving maximum opportunity to achieve a sale.
