Customers can use the website’s ‘Preference Centre’ to choose what they see on the homepage.
This can include news updates as well as Panacea’s twice weekly ‘Bento Bulletins’, which are articles on product information, events, special offers, competitions and educational material.
Derek Bradley, chief executive officer of Panacea Adviser, said: “In this update of the Panacea site, alongside our annual refresh we have decided to add a host of new features and to improve interactivity for users as well as making the site much easier to navigate.
“Our focus with this upgrade of the site has been on providing up-to-date information as well as ensuring new content is readily visible from the home page.
“We have also simplified the site navigation essentially splitting content into four main areas and housing all existing content under those headings.
“This means advisers and paraplanners will be able to easily access the wealth of support and resources we, and our partners, provide to them.”
News information will be provided through social media feeds on the user’s homepage.
Users can now add comments to news, blogs and feature articles, while this bumps content to the top in the news feed.
Panacea has also developed a ‘mobile’ version of the website designed for mobile phones and tablets.
Bradley added: “We will shortly be announcing the launch of our mobile site which will ensure that, wherever our users might be, they can always access Panacea Adviser and benefit from the wealth of support and resources available to them.”
