Both companies will now offer an integrated twin-track sales and public relations service to new and existing clients who require assistance with their business and communications strategies.
The delivery of a consistent corporate image will be the key motivating force behind the alliance, with Paradigm taking responsibility for delivering clarity to all sales processes and axis managing all advertising, marketing and public relations needs.
“It’s critical that companies get their communications systems in sound working order across all sales and PR disciplines,” commented axis director Tony Yorke. “Many lenders and intermediaries realise this, but don’t know where to turn, or who to turn to for assistance. Now they need look no further than axis and Paradigm.
“We have the all-round communications and sales expertise to deliver fast-track solutions to a wide variety of needs – regardless of whether a client needs help with product design, compliance matters, sales literature – or publicising their business to a wide audience.”
Chris Fleetwood, managing director of Ringwood-based Paradigm, commented: “I believe that by working together we can give clients a service that is critical to their long-term success. Both companies are very experienced at building infrastructures and strategies for companies that transform their businesses overnight. We’re confident that by formalising our working relationship we will be able to add even more value to the lender and intermediary communities. ”
The new venture will actively start courting lenders, networks, packagers and intermediaries from mid-February 2004.
Added Tony Yorke: “We have a habit of doing a good job for a client whenever we work together,” commented axis director Tony Yorke. “We believe that Paradigm is an excellent choice as a partner for such a venture and we’re really looking forward to working with Chris Fleetwood and his team.”
