The directly authorised protection proposition has added protection insurance specialist with immediate effect.
Paradigm Protect has added protection insurance specialist APRIL UK to its provider panel.
As such all Paradigm Protect member firms will now have access to APRIL UK’s range of products which cover both individuals and businesses.
Products for individuals include a mortgage protector to cover clients who are out of work and need help with their mortgage payments, as well as life insurance, personal accident cover which provide a lump sum in the event of accidental injury and medical cash plans which offer cashback for every day medical bills.
The provider also offers a sports accident plan which provides a range of cash benefits in the event of a client having an accident and injury from playing amateur sport.
Mike Allison (pictured), head of protection at Paradigm, said: “We are always looking to work with providers that are willing to push the envelope, not just in terms of their product options, but also their focus on customer service and the support they can offer our advisory member firms.
"That’s certainly the case with APRIL UK who, by coming on panel, will allow us to widen the breadth of products we can offer advisers, as well as ensure we have a number of new product options that are unique to them.
"Coupled with their high service standards, we believe APRIL UK’s addition to our panel will prove very popular with advisers, and we’re looking forward to working with them to grow their footprint with Paradigm members.”
Isaac Lam, CEO of APRIL UK, added: “Paradigm is an award-winning distributor that prides itself on offering the best products and services to their members.
"At APRIL UK we are delighted to be added to their protection panel and believe that our range of protection plans will give their members new opportunities when they are in front of their clients.
"We look forward to engaging with their members in the coming weeks and months and adding value to their service.”
