She has more than three decades of experience in financial services
Specialist buy-to-let lender Paragon Bank has appointed Louisa Sedgwick (pictured) as commercial director of its mortgages division.
Sedgwick, who has more than three decades of experience in financial services, was most recently managing director for specialist mortgages at Hampshire Trust Bank. She has also worked at Vida, Leeds Building Society, and Bradford & Bingley.
In her new role, Sedgwick will be responsible for the strategic development of Paragon’s buy-to-let product proposition, including pricing and distribution. She will be focusing on product innovation for Paragon’s professional landlord customers and increasing the speed of new products to market, as well as supporting the green agenda in both new business and upgrading existing properties.
We're pleased to announce Louisa Sedgwick will be joining our Mortgages team in the new role of Commercial Director on 3 April.
— Paragon Bank (@paragonbankuk) March 1, 2023
Louisa will be responsible for the strategic development of Paragon’s buy-to-let product proposition.
Read more: https://t.co/O654GVXYL8 pic.twitter.com/F7qnTGnaSj
Joining the bank next month, Sedgwick will report to Richard Rowntree, managing director of mortgages at Paragon Bank, and become part of the mortgage division’s senior leadership team.
“I am hugely excited to get stuck into this role,” Sedgwick said in a post announcing the appointment. “Paragon has a fantastic reputation in the market, its ambitions, and culture match my own, and I’ve been impressed with Richard’s vision for the buy-to-let business. I want to support the business to achieve its strategic objectives and propel its growth through delivering compelling products for our landlord customers.
“The need to expand the UK’s private rented sector is more pressing than ever before, and professional landlords will be driving the growth. The market also needs to address the energy efficiency improvement of stock, and I am looking forward to finding solutions to help landlords achieve that.”
Rowntree, meanwhile, welcomed Sedgwick’s addition to the company, adding that she brings a wealth of experience, which complements the skills and knowledge that they already have in the team to help continue driving the business forward.
“This is an exciting time for the buy-to-let business, given the growth and pace of change in our market,” Rowntree said. “This new role will help ensure we are developing the right products for intermediaries and professional landlords, in line with our strategy and vision.”
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