The branded proposition, the Pink Home Loans Crystal range, is only available to Pink Premier members sending a minimum of one case a month to the packager. Pink aims to agree a number of other branded lending partnerships.
Explaining why Pink has decided to start branded lending, managing director Tony Jones, said: “We felt that with the growing strength of our brand, now is the time to design our own product. Also, we were looking for a flexible lender who will allow us to put part of our fee back into the product to make it competitive.”
He added that Pink still has no plans to go direct to the consumer.
The commercial lending proposition, ‘Pink Commercial,’ is part of a broader strategy to become a one-stop-shop for its clients.
Commenting on the development, Robert Clifford, managing director of Mortgageforce, said: “As part of the Skipton Group, Pink definitely have the muscle to do this and the commercial mortgage sector can prove a particularly lucrative sideline for brokers
