The Crystal range of products, Pink’s first branded lending offering, are currently only available to Premier members and are to be rolled out to Club members from 16 March.
Pink Home Loans is also setting up a specialist mortgage desk to deal exclusively with Pink branded lending product ranges.
David Copland, sales and marketing director at Pink Home Loans, comments on the successes of Crystal so far: “The Crystal range funded by Mortgages plc is Pink Home Loans first range of branded lending products and has exceeded the lending targets that we set at the beginning of January. Our target lending figure for the Crystal range in 2004 is over £50 million.”
“We are extending the availability of Crystal to Club members and launching a dedicated mortgage desk to answer enquiries on Pink branded products to enhance the level of service we offer to customers.”
“The Crystal range will be the first of many branded lending initiatives which give customers a great product combined with Pink’s award winning service.”
Peter Beaumont, sales & marketing director of Mortgages plc, said: “Branded lending has given Pink the ability to leverage its brand strength in the intermediary mortgage market, by offering brokers additional product and service benefits. This is a classic ‘win-win’ situation for everyone involved – brokers have access to highly competitive products supported by a first class service; Pink is able to clearly differentiate its proposition in a crowded market; and Mortgages plc is able to increase its lending activities.”
“Mortgages plc is delighted with the way in which Pink has promoted the Crystal range. The enhancements being announced today can only add to its success.”
