The first product range from em-homeloans will include Self-Certification, Buy to Let & Non-Conforming options and will be launched on 16 February.
em-homeloans have worked closely with Platform to develop a competitive and innovative product range for the intermediary market place and as an initial incentive they will be offering free legal fees on all remortgages on their non-conforming range. The new branded lender also offers a complete service
solution as the whole administrative process is dealt with in-house, from initial enquiry right through to offer and case completion. This means that intermediaries can deal with one point of contact throughout the whole process.
Simon Mouncher, Operations Director at em-financial, commented: "Platform has an enviable reputation in the market for its service and products and we are excited about this opportunity to work alongside them.
Together we have developed a great product range which will fulfil our clients' needs in the non conforming sector."
Guy Batchelor, Sales and Marketing Director of Platform, added:
"We are delighted to be working with em-financial to launch this new initiative. We have worked with Roger (Roger Morris, em-financial's sales director) & Simon at em-financial almost since they set up and so we have a number of years experience of their operation and the excellent service they provide to their intermediaries. We are obviously delighted to launch this new venture with them and look forward to working with them, during what will be a very interesting year for the mortgage market."
