The branding will promote Platform's 'one' theme which came about as a result of broker research. Those questioned were asked about the benefits of cascade underwriting offered by one-stop lenders. Overwhelmingly brokers are looking for 'one' lender with 'one' point of contact who can process 'one' application for any type of mortgage from their 'one' range regardless of the client's criteria.
Guy Batchelor, sales & marketing director of Platform, commented: "We are very excited about the launch of the new company and the unveiling of our logo. The new brand is clear, consistent and, as it is a revised form of the original Platform Home Loans logo, already familiar to intermediaries. Brokers will recognise it as a mark of our commitment to excellent service and development of highly competitive mortgage products. One brand, one Platform, one all-inclusive service for our intermediaries."
The new creative logo, which will support the 'one' theme, will appear across all Platform's marketing communications including product information, business stationery, website and application forms. The logo will also carry the strapline 'The Intermediary Lender of Britannia' to give clients the reassurance of strength and security.
To support the new brand Platform is hitting the road with a series of regional roadshows which will run for three weeks throughout February. Southampton, Newport (South Wales), Birmingham, London, Newcastle, Manchester and Sheffield will all appear on the roadshow programme.
