The facility was launched to enable intermediaries to submit a full application through the company’s website by also using its online pre-sale key facts illustration (KFI) and decision tools, ‘clickKFI’ and ‘clickdecision’.
Paul Hunt, Platform’s head of marketing, said: "The launch of clickapplication has been hugely successful and underlines the vital role that online technology plays in today’s intermediary mortgage market. In such a short space of time, we are already seeing over 50 per cent of all directly submitted applications are transacted online and this looks set to rise. These figures directly correlate with a recent ‘clickthinking’ survey which showed nearly 65 per cent of brokers already submit more than half of all their mortgage applications online. Couple these figures with the incredible success of clickdecision – 140,000 decisions since launch – and it is clear to see the substantial advantages these changes are giving to our intermediary clients."
The launch of clickapplication followed an external pilot programme conducted with a panel of intermediaries. Commenting on her experiences of using the new tool, mortgage consultant Lorraine Smith of Herriot Solutions Ltd said: “An online application facility like clickapplication really helps to cut out the longwinded and often laborious tasks of submitting paper-based applications. I was impressed by the ease of use of its functionality and I found it a highly efficient way of conducting business. This is a very positive move for Platform.”
Also giving his feedback following the pilot James Antoniou, principle at James Antoniou, said: “For an online application facility to be effective, it needs to satisfy a number of criteria. I need a system that is easy to follow, is reliable and is quick and straightforward to operate. Platform’s clickapplication tool ticks all of the boxes.”
