Jason Rodger, business development director with Praxis Commercial, said: “Our role is to receive an enquiry and, having gleaned as much information as possible, advise the broker on the most appropriate commercial loan in the best interests of their client.
“We are then able to place business with any commercial lender currently operating in the UK marketplace to achieve this.
“This sets us apart from other commercial offerings and we are delighted to be delivering a complete commercial mortgage service.”
Praxis hopes the move will not only mean brokers and their customers receive the best possible deals, but will also help improve the ratio of applications to quotes issued, and the ratio of completions to applications.
And Mr Rodger said this, in turn, could lead to improved relationships between brokers and their customers.
“There is no point in getting an offer for a business borrower that does not genuinely meet expectations. Borrowers will go where their needs have been properly assessed and met,” he said.
“For the transactional commercial packager this may not be an issue but for the more relationship-driven residential mortgage broker or IFA there is a real risk to his or her reputation with the client.
“The choice we are now offering allows brokers to guarantee their clients the best deals, helping to strengthen the relationship. By going the extra mile to fully analyse every enquiry, there are long term benefits for both the broker and the client.”
