Principality’s fully integrated advertising campaign includes a new series of television adverts, which will be appearing on ITV Wales and in Welsh on S4C from 25 April.
The new television commercials, filmed at locations throughout Wales, reflect Principality’s belief in providing good, honest financial advice and its breadth of mortgage and savings products. A number of the locations will be recognisable to viewers, including Worms Head on the Gower Peninsular and Cardiff’s shopping centre.
The television commercial aims to communicate that Principality has customer interests at the heart of everything it does. It features a series of cameos taken from real life situations and shows that whatever matters to people at whatever life stage, Principality has a range of financial services that can help them make the most of their lives.
The television advert is supported by outdoor posters, newspaper and radio campaigns, as well as branded buses and taxis.
Head of Marketing at Principality, Jayne Robinson, said: “Principality has a strong heritage and high levels of trust amongst our customer base. We feel that the new adverts have articulated the essence of our personality and customer appeal for a wider audience through our broadening range of products and certainly differentiate us within the financial services sector in our core territory of Wales and the Borders.”
