The guide was offered to Promise’s introducers and is also available on its website.
The master broker said the guide was put together following conversations with networks and clubs and was fuelled by the realisation that many brokers were missing opportunities and needed additional help and ideas.
Steve Walker, managing director of Promise, said: “We try to have an engaged relationship with our introducers rather than a transactional relationship.
“That means doing what we can to understand their challenges, give help where needed and ultimately help their businesses succeed. It is an obvious win-win scenario.
“It became clear from talking to many brokers that they were overlooking easy opportunities to generate more enquiries at little or no cost.”
Walker added that any loan enquiry was a potential remortgage enquiry and vice versa.
He said: “A borrower looking for a loan won’t necessarily ask for a remortgage but may end up having one. Many brokers were simply failing to notify the relevant people that they were open for business for both loans and mortgages.
“This meant that one of the doors to their business was closed. We therefore decided to produce a simple document to prompt some action and provide ideas which are easy and cheap to implement.
“There is nothing clever here but I know from experience that sometimes the most obvious things are difficult to see when you are immersed in the day to day activities of your business.”
Phil Whitehouse, head of The Mortgage Alliance Mortgage Club, said: “TMA has been promoting the secured loan products of Promise Solutions to our intermediary members for several years.
“During that time I have seen mortgage intermediaries increasingly take on board the need to consider a secured loan alongside remortgages and other forms of finance as possible solutions to their customers refinancing enquiries.
“Promise has come up with yet more sales ideas and tips on how brokers can effectively operate in this market. By actively looking at secured loans, intermediaries can open up another source of profitable income whilst satisfying more customer needs.”
Walker added: “There is clearly an appetite from brokers for this type of information and hopefully it will help them get more engaged with secured loans and generate fresh mortgage enquiries in the process.
“The more we can do to help brokers attract new clients, the better off they will be and hopefully we can help them place an increased number of loan and bridging enquiries.”
