She is tasked with helping increase adoption of the comparison platform
Protection Guru has announced the appointment of Niki Cooke (pictured) as its chief revenue officer.
In the newly created role, Cooke is expected to bring her experience in supporting adoption and deployment of market changing technology to advice firms. She will be working closely with Adam Higgs, head of research at Protection Guru, to help increase adoption of the comparison platform and innovate its functionalities based on adviser needs and customer requirements.
“I am joining Protection Guru at an exciting time after the launch of Protection Guru Pro, which is designed to improve consumer outcomes and enhance adviser compliance, while at the same time increasing adviser income,” Cooke commented. “This has attracted considerable interest from larger mortgage and wealth adviser firms, areas where I have been able to successfully help firms achieve positive change in the past.
“Our aim is to help advisers deliver the best protection advice, and support networks and other large firms in meeting their consumer duty obligations as well as enabling robust repeatable advice processes across hundreds, or thousands, of advisers in each firm.”
Higgs added that Cooke would bring outstanding expertise in client relations, having occupied senior intermediary roles at Twenty7Tec and Intelliflo, and gained protection experience from her time at iPipeline.
“This experience gives her the expert knowledge of the insurer and adviser markets, as well as the application of technology products,” he said.
