The protection provider also announced it had increased its intermediary market share up to 8.75% from 5.5%.
New business premiums were up 31% compared to 2010 with annualised new business sales of £31.4m in 2011.
It recognised key distribution network and panel partnerships including St James Place, Pink, Mortgage Advice Bureau and Simply Biz as the drivers for improved market share, scale and overall reach.
Herschel Mayers, chief executive officer for PruProtect, said: “Despite a challenging economic environment PruProtect has delivered a stellar performance in 2011.
“The unique dynamic pricing model underpinned by the globally-recognised and science-based wellness programme Vitality, has enabled the company to gain market traction.
“Our growing presence in the intermediary market and continued development of established and meaningful relationships with advisers has culminated in a year strong financial performance that positions the company well for future growth.”
