The move comes as PruProtect's market share amongst the intermediary market continues to grow rapidly and will see the insurer work more closely with Pink to offer support and training to its members.
The announcement was revealed to Pink's Appointed Representatives over recent weeks and is being backed up by a series of workshops around the UK in early April.
Pink chief executive, David Copland, said: "The proposition being offered by PruProtect is unlike anything else in the market and their unique Serious Illness Cover product is something we felt our members and their clients would benefit from hugely. In addition, their unrivalled face to face sales support and strong service ethos made PruProtect a clear favourite to be chosen for our new short panel."
PruProtect head of account development, Phil Jeynes, said: "We are excited to be part of Pink's new panel and look forward to supporting their members in the coming months. We believe that the PruProtect offering is by far the strongest in protection and being selected by Pink vindicates that belief."
