Measured by volume of policies sold, the critical illness market as a whole dropped over 20% in the same period according to Swiss Re’s latest Term and Health Watch.
PruProtect now covers 213,325 people, making it the third largest insurer in the intermediary sector, having launched its product range in 2008.
The firm has delivered £14m pre-tax operating profits for the 6 months to December 2013.
Its vitality optimiser product, launched in September 2013, accounted for 30% of new business in Q4.
