Cross was previously finance director for business accounting at Jelf Insurance Brokers.
Cross said: “I am really looking forward to supporting Personal Touch as it continues to build and develop its vision of being the Financial services community that everybody wants to join and nobody wants to leave.”
Karen Pearson, human resources director at PTFS, said: “Jane is the final appointment to our reformed board and we now have the team in place to deliver our business plans through to 2015.
“Jane brings a wealth of corporate financial planning experience to this role which will bring support our growth plans and 2015 objectives.”