Wright has been a non-executive director of Personal Touch since 2009.
He said: “It’s a great time to take on the role as we have seen six months of positive member growth, which is an outstanding result.
“We will continue to build on our goal of ensuring our community improves the financial well-being of our consumers and on delivering a high-quality service proposition for our members.”
Karen Pearson, HR director, said: “Max’s in-depth experience of advice models and financial services, as well as his detailed knowledge of Personal Touch will serve our community very well at a time of great change in the industry.”