Dev Malle, sales and marketing director at PTFS, said the rebrand was to underline the transformation of the company after two years of business change and infrastructure development.
He said: “In the last two years the organisation has built a sustainable infrastructure, launched a sales force, restructured several departments, launched its Integrity panel, enhanced its IT offering and invested in its member training capability and support to help members be ready for regulatory changes.
“The speech marks of the new logo reflect the personal conversations that happen every day between our members and their end clients.
“We have recently launched our values and our vision – to be the financial services community that everybody wants to join and nobody wants to leave.
“It was important that these changes and values are reflected in a vibrant brand image that is modern and picks up our focus on our member community, their expertise and end client needs.”
