He has been brought in to further develop third party and affinity marketing opportunities for the business.
Waldron, who has wide experience of running successful marketing businesses in the financial services sector, will be best known for his work in the lifetime mortgages sector, most recently helping Prudential launch into this area. He was also instrumental in the compilation and distribution of the “Enlightenment” guide to lifetime mortgage regulation.
Commenting on the appointment, Purely Mortgages’ chief executive, Mark Chilton said, “At Purely, we’ve developed an industry leading business platform. Having entered a new phase of growth and with new shareholders on board, we’re looking at ways to further this growth. Third party and affinity marketing is a crucial part of our plan. We believe that Alastair has the perfect experience to take on this role and drive this key area of our business.”
Additionally, Alastair will work with the existing Purely marketing team to drive all mainstream marketing activity.
Alastair Waldron, commented: “I’m really pleased to be joining Purely at such an exciting phase. Purely has a unique proposition to offer partner companies and a unique an approach to mortgage advice. I am keen to get out there and meet a range of companies who can benefit from developing ideas and business opportunities with us.”
