“Usually at this time of year, business starts to slow down a little but after yesterday’s rate cut we saw a spike in lead volumes with over 1,000 remortgage leads sold in just one day,” said Justin Rees, LeadPoint’s head of marketing. “There was also a knock-on effect on other lead products as consumers rushed onto their computers to see if they could take advantage of the one percent fall in interest rates.”
LeadPoint currently trades mortgage, loan, private medical insurance, debt management & IVA, life insurance, ASU and home insurance leads. Lead buyers can create a LeadPoint account for free and start buying leads within a matter of minutes after signing up.
“In the internet age, where news is disseminated almost instantaneously, lead volumes started to increase dramatically within minutes of the rate cut being announced,” said Rees. “We expect to see the trend continue over the next few days as news of how lenders react to the rate cut start to hit the headlines. The increase in online activity also represents a valuable opportunity for intermediaries as it will enable them to do more business in the run up to Christmas and could bring in some vital revenue before the end of the year. It also means that intermediaries who have never bought leads before can pick up leads for less and use December to refine their approach to working leads so when the Christmas period ends they will be ready to start 2009 on the front foot.”
