Half of housebuilder Redrow customers are reportedly completing the reservation of a new home online.
The housebuilder launched the 'My Redrow' service earlier this year which has led to changed in customer behaviour in the past six months.
The online members area has been rolled out nationally to a majority of the new Redrow developments.
Recent figures show that a third of buyers chose to complete the reservation of their home between the hours of 6pm to 9am, whilst a further 34% completed the reservation of their property over lunch time between 12pm and 2pm.
Claire Jarvis, group sales director at Redrow, said: “We’re aware that people’s time is becoming increasingly precious, which is why we recently launched our latest innovation in My Redrow, online reservation, that allows customers to fully, legally complete the reservation of their new home online.
"More than half of our customers are now using the new service, which goes to show the huge demand for this level of flexibility.
"It’s not just shopping, consuming news, booking doctor’s appointments and air flights that people want to do anywhere, it even goes to one of the most important decisions of people’s lives – buying a house.
“It makes sense for homebuyers to review important documentation when and where they have the space to do so and we’re finding that most customers are enjoying this freedom.
"People lead such diverse lifestyles, with shift work, commuting and family-life to juggle, we saw the addition of online reservation as a vital part of our overall customer experience.”
