Stephen Haddrill, the ABI's Director General, said: "The ABI supports measures that help consumers make informed choices about financial services products, and believes that simplicity and transparency should lie at the heart of products designed to meet basic needs. But in a complex world, consumers do not come in one size, so markets should be allowed to deliver a wide range of products, suitable for as many people as possible. Regulation also adds cost, and so must be clearly justified. Before committing to extend regulation into new areas, the FSA needs to consider:
- Why is product regulation needed - can't the FSA's consumer protection objectives be met through existing powers, backed up by effective supervision of firms?
- What lessons can we learn about why previous regulation has not achieved enough before we launch another layer of rules?