Retirement Plus will advertise equity release in United’s food stores, pharmacies, travel agencies, funeral outlets and car sales as part of an agreement with both United and whole of market adviser, NHFA.
With United’s stores seeing a weekly footfall of 7.9 million, and leaflet drops reaching an audience of 1.9 million, Retirement Plus are now well placed to reach a diverse segment of the population.
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United already has a number of established financial services partnerships, but has moved into equity release in recognition of the UK’s growing problems with retirement funding.
The pensions gap is currently estimated at more than £26 billion and people over 65 have more money invested in property than in their pensions – a growing problem which needs to be tackled.
Duncan Young, managing director of Retirement Plus commented: “We are very much looking forward to working with United Co-operatives on this programme. We believe that in the retail environment, our commitment to information and education before advice is the way forward.”
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