Lynne will be responsible for the London and the South East, reporting to Fred Paton, head of sales.
Previously, Lynne was a financial adviser at both Friends Provident and Abbey National and more recently was running her own mortgage brokerage business.
Paton said: “The Retirement Plus Property Plan continues to grow in popularity among brokers and is fast becoming the home reversion plan of choice. We are committed to fulfill this growing demand - as our decision to expand the sales team demonstrates. Lynne has broad experience and knowledge of the equity release market and will be a real asset to the team.”